Maslow's Hierarchy of Needs
Maslow's Hierarchy
of Needs
2024
2024
Studio: Heltr Skeltr
Brief: Brand Promotional Video
Role: Storyboard Artist & Animator
Studio: Heltr Skeltr
Brief: Brand Promotional Video
Role: Storyboard Artist & Animator
MOTION GRAPHICS
MOTION GRAPHICS
BRAND PROMO
BRAND PROMO
EXPLAINER VIDEO
EXPLAINER VIDEO
A promotional animation for Heltr Skeltr reframing Maslow's Hierarchy of Needs as a framework for B2B marketing strategy.
The brief called for something fast-moving and opinionated: content that would grab attention on social feeds. The challenge was translating a layered strategic argument into motion without flattening it into a generic explainer.
A promotional animation for Heltr Skeltr reframing Maslow's Hierarchy of Needs as a framework for B2B marketing strategy.
The brief called for something fast-moving and opinionated: content that would grab attention on social feeds. The challenge was translating a layered strategic argument into motion without flattening it into a generic explainer.
The project began with a script provided by the Heltr Skeltr writing team that I translated into a storyboard, before developing the visual assets and producing the final animation. The transitions were designed to carry the logic of the argument — each need giving way to the next.
The project began with a script provided by the Heltr Skeltr writing team that I translated into a storyboard, before developing the visual assets and producing the final animation. The transitions were designed to carry the logic of the argument — each need giving way to the next.
The visual language follows the brand’s established guidelines and limited colour palette. Early visual explorations included picking between
greyscale solid shapes and black outlines, and experimenting with alternate graphics.
The visual language follows the brand’s established guidelines and limited colour palette. Early visual explorations included picking between greyscale solid shapes and black outlines, and experimenting with alternate graphics.
The visual language follows the brand’s established guidelines and limited colour palette. Early visual explorations included picking between greyscale solid shapes and black outlines, and experimenting with alternate graphics.
Stills from the animation:
Stills from the animation:
