Organized Chaos
Organized Chaos
2024
2024
Studio: Heltr Skeltr
Brief: Brand Promotional Video
Role: Director, Storyboard Artist & Animator
Studio: Heltr Skeltr
Brief: Brand Promotional Video
Role: Director, Storyboard Artist & Animator
BRAND PROMO
BRAND PROMO
FRAME-BY-FRAME ANIMATION
FRAME-BY-FRAME ANIMATION
A brand animation for Heltr Skeltr, a B2B Branding Agency — showcasing why their particular flavour of chaos works. My work started with the concept development and creative direction. The goal was to visualize the agency's workflow: from receiving an initial brief to brainstorming, iteration, collaboration, feedback, and to the final post going live.
The visual language had to do two things simultaneously: communicate a professional end-to-end production process and capture the genuine warmth and organized chaos that defines how the team actually works. The characters are light-hearted and recognizably Heltr Skeltr.
A brand animation for Heltr Skeltr, a B2B Branding Agency — showcasing why their particular flavour of chaos works. My work started with the concept development and creative direction. The goal was to visualize the agency's workflow: from receiving an initial brief to brainstorming, iteration, collaboration, feedback, and to the final post going live.
The visual language had to do two things simultaneously: communicate a professional end-to-end production process and capture the genuine warmth and organized chaos that defines how the team actually works. The characters are light-hearted and recognizably Heltr Skeltr.
The project began with a script provided by the Heltr Skeltr writing team that I translated into a storyboard, before developing the visual assets and producing the final animation. The transitions were designed to carry the logic of the argument — each need giving way to the next.
The project began with a script provided by the Heltr Skeltr writing team that I translated into a storyboard, before developing the visual assets and producing the final animation. The transitions were designed to carry the logic of the argument — each need giving way to the next.
